Client
Charles Schwab
Location
Chicago, IL, and New York, NY
Venue
Various
Year
2017-Present
Broadcast Management Group (BMG) serves as the turnkey managed services partner for The Schwab Network (formerly TD Ameritrade Network)—the first direct-to-consumer 24/7 OTT channel launched by a financial institution. Since 2017, BMG has led every stage of the network’s growth: from initial consulting and facility design to daily operations, creative services, and ongoing management through the BMG Cloud Control Center™. Today, Schwab Network delivers live, real-time financial programming from Chicago Studios, the Chicago Stock Exchange, the Nasdaq, and the New York Stock Exchange, powered by BMG’s integrated team and nationwide production ecosystem.
When TD Ameritrade first partnered with BMG in 2017, it sought to redefine how investors engage with financial content. BMG recommended building a direct-to-consumer OTT channel, establishing what would become the first live, 24/7 financial broadcast network owned and operated by a financial institution.
The challenge was to design, launch, and operate a 24/7 broadcast operation capable of producing live content at network standards, fully aligned with brand, compliance, and technology requirements.
After Charles Schwab’s 2023 acquisition of TD Ameritrade, BMG was again brought in to expand production capabilities, integrate new infrastructure, and rebrand the network under the Schwab identity. This included building a new studio directly on the floor of the New York Stock Exchange.
BMG began the engagement with a strategic consulting phase to evaluate goals, workflows, and audience strategy.
Following the consulting phase, BMG designed and built a broadcast infrastructure that scaled alongside the network’s growth.
Each location was fully integrated into BMG’s Cloud Control Center™, enabling centralized production, monitoring, and disaster recovery across all facilities.
BMG has led the creative direction of the network since launch, evolving the brand, programming, and on-air presentation over time.
Today, BMG continues to manage and evolve the network’s creative execution across all programming:
BMG provides long-term, full-time managed services covering operations, staffing, and engineering.
In 2023, BMG expanded its role to include management of the Schwab Network’s YouTube channel, extending the network’s reach beyond its core broadcast and OTT distribution.
Today, BMG continues to manage and grow the network’s digital presence, aligning YouTube distribution with live programming and audience engagement.
Through BMG’s turnkey managed services model, the Schwab Network has grown into the most advanced corporate 24/7 broadcast operations in the financial industry.
