Creative Production Services

Creative direction, show development, and storytelling built for live broadcasts.

Our Approach to Creative

Live productions succeed or fail on creative clarity — the story, the pacing, the visuals, the format, and the moments that connect with your audience. Broadcast Management Group combines its technical depth with a dedicated creative practice that shapes the look, feel, and editorial flow of your show long before cameras roll.

From show formats and run-of-show structure to graphics, motion design, scenic concepts, and executive coaching, BMG’s creative services define the blueprint your production team will execute. We help networks, brands, and corporate teams build signature live formats that feel polished, intentional, and built for broadcast.

BMG isn’t just the technical partner that takes your show live — we are the creative engine behind it.

Creative Services Overview

Broadcast Management Group’s creative services team develops original show formats and innovative programming designed to drive audience engagement. play icon

Who It’s For

Organizations that need more than a crew — they need direction, structure, and creative leadership to elevate live content. Ideal for:

  • Networks and studios building new live formats.
  • Brands developing recurring shows or event series.
  • Corporate communications teams producing executive broadcasts.
  • Agencies producing live specials, press events, or product launches.
  • Sports, entertainment, and news programming needing consistent visual identity.
  • Event producers who need creative alignment across multiple markets.

If your show requires editorial clarity, visual identity, and on-air polish, this is where we begin.

What BMG’s Creative Team Provides

Creative Direction for Live Shows

We help define the show’s identity — concept, tone, pacing, structure, and visual direction. This includes:

  • Show formats
  • Visual references
  • Talent flow & segment rhythm
  • Audience engagement strategy
  • Signature moments

We make your live content feel intentional, not improvised.

Scriptwriting & Content Structure

Clear messaging fuels strong broadcasts. We support:

  • Executive scripts & talking points
  • Segment outlines
  • Live intros & outros
  • Host cards
  • Panel questions & transitions
  • Technical cue alignment

Everything is designed to work seamlessly with your run-of-show.

Rundown Development & Show Flow

We build the editorial backbone of the production:

  • Full rundown development
  • Camera blocking notes
  • Technical cues
  • Host prompts
  • Timing discipline
  • Segment-to-segment flow

Our run-of-shows integrate with your TD, graphics, replay, comms, and executive team.

Show Design, Theme Boards & Visual Identity

Before anything is built, we define the look. BMG provides:

  • Mood boards
  • Theme boards
  • Color palettes
  • Typography & style direction
  • Segment branding
  • Lighting direction

This ensures the creative vision carries through the entire production.

Motion Graphics & Animation

End-to-end broadcast graphics tailored to your show:

  • Show opens
  • Transitions
  • Bumpers
  • Lower thirds
  • Over-the-shoulder graphics
  • Full-screen informational graphics
  • Scorebugs (when relevant)
  • Logo animations
  • Package refreshes

Produced by designers who work hand-in-hand with our technical teams to ensure compatibility with XPression, Viz, AMPP, or your graphics platform of choice.

Full Show Packaging

We build complete on-air packages that give your show a consistent visual language:

  • Graphics systems
  • Animation packages
  • Toolkit files for recurring shows
  • Template libraries for fast updates
  • Custom package builds for annual or seasonal events

This allows your show to scale without losing its identity.

Scenic Design & Set Concepts

For in-studio or on-location set builds, we develop:

  • Scenic concepts
  • Set designs
  • Lighting direction
  • Furnishings & layout
  • Audience integration (if applicable)

Our scenic concepts tie directly into your camera plan and graphics package.

Producer Support & Storytelling

Strong live shows need editorial leadership. BMG provides:

  • Segment producing
  • Scripting & content prep
  • Talent prep & talking points
  • Editorial coaching
  • Story arc development
  • Pre-production planning

Our producers bridge creative vision with technical execution.

You are all wonderful people

and I would love the chance to work together again.

Cyndi Babasa— Senior Vice President, Walt & Company

How Creative Integrates With BMG’s Technical Teams

This is where BMG is unique. Our creative team is fully embedded with:

  • Producers
  • Directors
  • Technical Directors
  • Graphics operators
  • Replay operator
  • Audio leads
  • Camera supervisors
  • Technical managers
  • Production managers
  • NOC-based REMI teams

This means your creative direction is executed precisely as designed — from color palettes to camera cues to lower-third timing. Your show doesn’t just look great. It functions great.

Rising cover

Case Study: The Hill – Rising Creative Reformat

BMG was tasked by The Hill in January 2023 to consult and spearhead the reformatting of its daily political flagship show, Rising, in an effort to increase viewership.

As part of the project, BMG developed a fresh on-air broadcast graphics package which included such elements as a new color palette, logo design, show open, lower thirds and show backgrounds.

View the Full Case Study
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Case Study: The Schwab Network

Broadcast Management Group (BMG) serves as the turnkey managed services partner for The Schwab Network (formerly TD Ameritrade Network)—the first direct-to-consumer 24/7 OTT channel launched by a financial institution. Since 2017, BMG has led every stage of the network’s growth: from initial consulting and facility design to daily operations, creative services, and ongoing management through the BMG Cloud Control Center™. Today, Schwab Network delivers live, real-time financial programming from Chicago Studios, the Chicago Stock Exchange, the Nasdaq, and the New York Stock Exchange, powered by BMG’s integrated team and nationwide production ecosystem.

View the Full Case Study

Looking to build a new show — or elevate the one you have?

BMG’s creative team will build the blueprint. Our technical teams will bring it to life. Together, they create broadcasts that look, feel, and operate at network standards.

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